10 Don’ts Of Logo Design

Posted by LogoBlogger
November 5, 2007

 

  1. Don’t use bright yellows unless you are sure that the logo will never be shown on a white background.
  2. Don’t clutter. Simple is good.
  3. Don’t try to illustrate the company or its products. Logos are identifiers, not illustrations. Think of it as the company signature.
  4. Don’t accept default k e r n i n g. Customize the spaces between letters.
  5. Don’t settle for a regular font. Take the time and spend the money if necessary and find a font that’s perfect for the logo.
  6. Don’t make two logos in one. It never works. There must be one focal point.
  7. Don’t use gimmicks unless they serve a purpose. Gimmicks include gradients, shadows, outlines and any plug-in effect.
  8. Don’t design logos in raster (bitmap) format. It must be in vector format.
  9. Don’t ever use clip art.
  10. Don’t ever use dingbats.   
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