Logos
London Olympics 2012. WTF?!
Who broke the logo for the 2012 Olympics?
Seriously, Wolff Olins was paid £400,000 to regurgitate this one. It took them a year.
They say it’s aimed at the “Internet generation”. That’s like an IT technician saying it’s a “Windows problem”. It’s what you say when you don’t know the answer.
Initially the logo drew much criticism. There [...]
Cartoon Logos
There is only one way to do cartoon logos. Cartoon logos should start out on a sketchpad. No getting around it. Check out the CartoonBall example. A pencil sketch leaves room for editing.
Cartoonists like Brad Fitzpatrick skip the pencil phase. Brad’s good. Very good. But it’s my opinion that removing the pencil phase makes it [...]
