Heads Up: New Mercedes Logo

Posted by LogoBlogger

October 31, 2007

Mercedes Logos

It’s been 16 years since the last update above. The new logo will retain the star in the circle, but gone will be the 3D look. Mercedes is going with a flat, one-color design on all their marketing materials. They will also separate the star from the company name to correspond to the company slogan “the star always shines from above”. A little tacky of you ask me.

Then again, it fits the romantic history of the logo. Before making it big, old man Daimler put a star on a postcard and stuck it over his house, telling his wife that the star, symbolizing prosperity, would one day also be the symbol above his factory.

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