London Olympics 2012. WTF?!

Posted by LogoBlogger

October 31, 2007

Who broke the logo for the 2012 Olympics?

Seriously, Wolff Olins was paid £400,000 to regurgitate this one. It took them a year.

They say it’s aimed at the “Internet generation”. That’s like an IT technician saying it’s a “Windows problem”. It’s what you say when you don’t know the answer.

Initially the logo drew much criticism. There was even a poll where people voted fanatically to get the logo replaced, but the Olympic committee folks insist that it is a good design. I guess when you are in it up to your neck (or in it up to £400,000) then you can no longer admit defeat.

At least Tony Blair likes it, saying he hopes that the symbol would leave people “inspired to make a positive change in their life”. Go Tony!

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