Shelf Logos - Creating Words
All the good domain names are taken! What shall we do?
To continue the discussion on www.shelflogos.com, the term “shelf logos” was not used to describe pre-designed logos until ShelfLogos.com started using it.
Why are they calling it “shelf logos” instead of “pre-designed” logos like the rest of us? Because if it catches on - and it inevitably will catch on - then they own the perfect domain from which to sell that product. You can be sure that domains like “myshelflogos”, “shelflogoworks”, “shelflogofactory” etc. will be snapped up quickly as ShelfLogos.com starts to gain in market share and the term “shelf logos” becomes more common. The ShelfLogos.com concept, web site and quality of work are all good enough for me to predict that they will systematically take more and more of the online logo market.
Creating industry terms as a marketing gimmick is a fairly simple concept that has been used successfully by a couple of Internet businesses, but as far as I know this is the first time we see someone in the online logo design industry using this tactic. Good for them.
Online Logo Design
New player in the online logo design industry: www.LogoAnts.com.
It seems like there’s a new logo designer out there every day. While the competition is great news for the logo consumer, it also creates a web of choice that can be confusing at best. As logo designers compete for business they invent new benefits to offer to their clients, and in the process more and more logo jargon and acronyms are born.
Shelf Logos
Wow, is it May 2008 already? Haven’t posted in a while.
Here’s a cool concept: ShelfLogos. Check out www.ShelfLogos.com. It’s basically logos that designers created for clients - the ones that the client did not accept - that are sold here. You might think that only bad logos make it to ShelfLogos.com, but keep in mind that a design client can reject a concept design for many reasons. It could be because it sucks, but it could also be a stunning logo that just did not quite fit the type of image the client wanted. My opinion: ShelfLogos.com has its share of logos that suck but there are logo gems too. The overall quality is high.
Graphic Design Job
Looking for a graphic designer (South Africa) with at least one year experience & working knowledge of CorelDraw and/or Adobe Illustrator. Details: http://www.ajleroux.com/employment.shtml
Logo Inspiration
Some more logo design inspiration here:
http://www.coolhomepages.com/
http://www.biz-logo.com/samples.shtml
http://users.ncrvnet.nl/mstol/56.html
Batman Logos
While the attraction of the Batman character and story is clear, the Batman logo is just as loved. The quality of fan art Batman logos is often low, missing the point of the original logo, but the mere fact that fan art Batman logos exist is an indication of the quality of the original design. A great example of an illustrative logo with the subject stripped down to its essentials.
Graphic Design Glossary
If you don’t know your anti-aliasing from your auntie Alison, this site is worth a visit.
Graphic Design Dictionary
Give It Logo
This has to be one of my all-time favorites. Simple, unique and…
… adaptable!
Playing with logo variations is fun and an excellent way to imprint the brand into the minds of users. If done moderately, that is.
Book Review: Cartooning
Being into cartoon logos, I have quite a collection of cartoon books. Most of them are as informative as your average gas bill.
But this one is an exception. It is called “Everything You Ever Wanted To Know About Cartooning But Were Afraid To Draw” by Chris Hart.
Chris knows his stuff. And he can draw too! While I only flip through most other books on cartooning, I find myself referring back to this one often while I work.
Get your copy @ Amazon. You should also check out Chris’ site.
Free Logos?
We’ve all seen unscrupulous designers reselling the same logo, but free logos that anyone can download?! Is it just me? I don’t see the point in having the same logo as every other low-budget, mickey mouse operator. Apart from the trademark issues, it’s a sure way to scare off customers.
