Shelf Logos - Creating Words

Posted by LogoBlogger

September 30, 2008

All the good domain names are taken! What shall we do?

To continue the discussion on www.shelflogos.com, the term “shelf logos” was not used to describe pre-designed logos until ShelfLogos.com started using it.

Why are they calling it “shelf logos” instead of “pre-designed” logos like the rest of us? Because if it catches on - and it inevitably will catch on - then they own the perfect domain from which to sell that product. You can be sure that domains like “myshelflogos”, “shelflogoworks”, “shelflogofactory” etc. will be snapped up quickly as ShelfLogos.com starts to gain in market share and the term “shelf logos” becomes more common. The ShelfLogos.com concept, web site and quality of work are all good enough for me to predict that they will systematically take more and more of the online logo market.

Creating industry terms as a marketing gimmick is a fairly simple concept that has been used successfully by a couple of Internet businesses, but as far as I know this is the first time we see someone in the online logo design industry using this tactic. Good for them.

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