Triangle Logos - Trademark Dispute

Posted by LogoBlogger

November 2, 2007

Triangle Logos

Auckland City Council has the folks at Triangle Television seeing red with their new logo. Triangle’s lawyer, trademark expert John Hackett, said the broadcaster would be opposing the registration of the council logo with the Intellectual Property Office.

So I ask myself, if Triangle Television has a 3D, blue triangle, does that mean that 3D, blue triangles are now off-limits to anyone who reaches the same target audience? This is not 1920. There are millions of small businesses out there. The odds of two triangle logos popping up in the same neighborhood are pretty good. A rip-off is still a rip-off, but it is time to revise our idea of “similarity” in logo design - either that or we have to find new ways of thinking about logos.

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